The Influences of Economic Structure and Culture in China – The Brand Protection Professional (BPP)
Deborah Greaves’ article “The Influences of Economic Structure and Culture in China” appeared in the September 2016 issue of The Brand Protection Professional (BPP), a leading industry journal reporting on trademark protection issues and information for the brand protection community. In her piece, Deborah discusses China’s recent efforts to combat its booming counterfeit industry, and the economic and cultural hurdles that make this challenging.
To read the full piece, click below and see page 37.